STYLE      16.04.19

緊急事態 (KINKYUJITAI)

Photography by Lorenzo dal Bosco

Styling by Daisuke Iishi

Hairstyling & Make Up by Takuya Uchiyama

Models: Mahne, Taro

Special thanks to Urano

Shot in Tokyo’s up-and-coming Ikebukuro district, 緊急事態 (kinkyujitai, Japanese for “emergency”) is the latest project by Slam Jam. The editorial offers an unusual angle on one of ASICS most popular silhouette, the Gel Kayano 5 OG.

Slam Jam’s approach to Gel Kayano 5 OG’s familiar lines is playful and fuses them with Ikebukuro’s most beaten streets and hidden spots. The result is a vivid portray of genuine city vibes and mesmerizing locals, where ASICS styles add to the broad sense of authenticity.

SHOP ASICS

Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.