CULTURE 24.11.23
OUT OF CONTEXT IN FASHION. GAMERS WON’T HIKE BUT WILL DEFINITELY WEAR SALOMON VOL II
Slam Jam and Salomon continue the investigation to spotlight parallels between the gamer’s imaginary quests and the rather practical ones the shoe is designed for, shapes draw sharp resemblances between each other and invite us to trace our own path to partake in.
Through the lens of Alex Cascallana this panorama is clear and sharp, the gamers are the focus of our visual analysis and are essentially the furthest out of the natural scenery that normally welcomes such gear.
The contemporary explores are the core of our interest, “While times have changed, our spirit hasn’t”.
Don’t mind the context, mind the journey.