London-born designer Craig Green established his namesake label in 2012, as the "next big thing" in contemporary haute-couture. Thanks to his conceptual and rigorous design language, inspired by concepts of uniform and utility, Craig Green subverted the status with ready-to-wear collections genderless and experimental. His conceptual ideas for trousers, military uniforms and deconstructed jackets have joined forces for successful collaborations with adidas and Moncler.